Young people feel it is made difficult for them to resist the temptation of soft drinks, according to APH researcher Rian Pepping his research by Vrije Universiteit Amsterdam and the Municipal Health Service (GGD) Amsterdam.
The study by food scientist Rian Pepping (Vrije Universiteit, GGD Amsterdam) and others was conducted among young people in Amsterdam, and published in BMC Public Health. It shows how social norms, marketing and the high availability and low price of soft drinks lead to excessive consumption.
For many young people, drinking soft drinks is very normal. It is cheap, easily available and everywhere: at home, at school, during sports and in the supermarket. In addition, advertising plays a major role: young people are constantly exposed to tempting images and messages that make soft drinks attractive. At the same time, young people are aware of the adverse effects, such as obesity and type 2 diabetes.
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